The proxy server industry provides IP masking services for thousands of businesses and individual users all over the world. With the benefits of proxies in every business environment and personal internet browsing, the demand for web privacy is still on the rise in 2022.
In this article, our goal is to focus on one particular niche – SEO Market research, where a steady supply of unique proxy IPs provide security and scalability for data collection and analysis tools that help companies make the desired adjustments for successful website optimization. Best providers offer addresses in locations all over the world, allowing SEO researchers to test the popularity of keywords and the visibility of relevant pages in other regions. For example, a quick connection with an Argentina proxy is the best lightweight solution for seeing the local internet and search results on search engines. While connections through an Argentina proxy may forbid your entrance to many popular websites, with it you can enter a lot of local websites that are blocked for many internet users. To learn more functionality of these proxies and how they can benefit you or your business, click here. For now, let’s get back to the advantages a good proxy supplier brings to your SEO research efforts.
Enhance your Keyword Tracking Strategy
Search engine keywords dictate the visibility of websites on engines. For words or phrases that are related to your business, every visitor receives a results page. Because everyone treats the top options as the best choices, companies that manage to strengthen their positions at those top spots get a massive boost in real user traffic.
Keyword tracking helps SEO researchers find and monitor important phrases and look for any position shifts. Search engines have complex rules that dictate the relevancy of displayed pages, but the foundation of SEO efforts comes from the construction of backlinks from other websites.
By researching the visibility of your website and competitors for the most important keywords, you can track the improvement of conversion rates, organic traffic, backlinks, and other SEO metrics and steer the wheel of optimization.
Scrape Information about Competitors
Web scraping aids SEO research and other business tasks on many different fronts. Running assistance tools and collecting information from competitor sites generates a lot of robotic connection requests. To perform an effective scan on the entire market and its top businesses we need many web scrapers tackling different data sources that eventually come together and form a powerful overview of the market.
Scraping information about the most relevant keywords and query results in search engines is the main hub of knowledge you or your company will tackle daily. Because these servers receive absurd amounts of connection requests, companies that operate and maintain them invest a lot of time and planning to optimize every resource and ensure consistent uptime of search engines all over the world. While we may argue that web scrapers and SEO tools deserve to be treated like any other user, that is not the case. Automated robots spam web servers with requests, and even if some are slower and more ethical than others, most data collection tools are relentless and want maximum efficiency with no regard to the server’s condition.
While most agree that relentless connections are not the best approach, no one is willing to scale down. To keep everyone in check, the owners use rate limiting to timeout or blacklist IP addresses that disrespect these rules. Even with careful scraping, you may never know the exact limit, and one mistake can lead to a ban, and getting a new public IP address from your internet service provider can take a while.
If possible, we encourage web scrapers and SEO researchers to use built-in APIs for websites that do not mind sharing their data. For search engines, your best bet is the protection of web scrapers and other automated software with proxy servers.
Yes, finally we go full circle and come back to proxies. Once they go over the usual circumstances researchers face, everything falls into place, and the benefits of proxy servers become even more apparent. Even for simple scraping tasks, a VPN or a proxy server will protect your IP address by routing the connection through an intermediary server. The upside of proxies is simplicity: you can assign a proxy just for your scraper but continue accessing the web through your main IP address.
Another strength that is detrimental to SEO research is potential scalability. Because you can divide your connection into as many IP addresses as you want, you can work with multiple proxy servers at the same time. The best providers offer rotating options that will trigger the switch of an address before one connection reaches the rate limit. Once you have a good proxy provider by your side, the SEO research process becomes much smoother.
